New lineup features application-specific designs for inshore, surf, jigging, offshore, trolling, electric and slow pitch ...

A fresh update to the previous model combines sensitivity, balance, and power for today’s crappie fishing techniques.

This week, 127 companies and organizations from across the recreational fishing industry joined a letter in support of ...

A relationship that began in the Midwest in 2017 now grows to cover Fish Monkey's fishing, hunting, headwear, and sock ...

Light and ultralight rods, reels and combos designed for panfish, trout and other smaller species.

Limited-edition frames featuring original Fishe artwork will fund free fly-fishing retreats for women in breast cancer ...

Historic expansion gives independent fishing retailers a new way to stock one of the industry’s most respected brands.

Natural swimming action, a lifelike profile and leg movement, and PowerBait flavor come together to deliver unmatched ...

The new Minn Kota brings the power of Humminbird Imaging into one brand experience, uniting new trolling motors, fish finders ...

Engineered with a fast-action Sintrix FLT blank, Firecrest provides the power, stability and accuracy to handle heavy flies, ...

Built for anglers who demand proven PENN performance at an exceptional value, the new PENN Fierce V spinning reels and combos ...

Whitewater Fishing's Thermoclyne Hooded Jacket and Thermoclyne Vest return for the cold-weather season with top-shelf reviews ...