Also, the ASA banned a controversial ad from Huel this week, and the case isn't dissimilar to others we've seen in the influencer world. More on that below. October is upon us, meaning it's officially ...

News, events and insights covering affiliate marketing, performance marketing and the creator economy. Home of PI LIVE and ...

News, events and insights covering affiliate marketing, performance marketing and the creator economy. Home of PI LIVE and ...

PI LIVE is just around the corner, and this year, we're launching the Influencer Commerce Summit. Expect hot discussions, ...

The CUG offering serves as both a key worker discount platform and a white label platform hosting bespoke offers for partners ...

So, welcome back to another edition of SoFire’s Hot Campaigns, where we take a detailed look at the most creative, strategic, ...

At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.

Live entertainment giant Live Nation is now making a major, direct play for creators, backing a new venture designed to help ...

At the Global Influencer Marketing Awards 2026, I caught up with Paul Sampson, Founder and CEO of music licensing platform LICKD. We discussed how his company is revolutionising music rights for ...

YouTube has launched some new game-changing features for creators, all focused around building up live streaming.

For a platform built on disappearing photos, dog filters, and Gen Z group chats, Snapchat is hardly the first place that ...

Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of ...