Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the ...

AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable ...

Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.

The CDP space re-invented itself in the past three years through AI agents and M&A. BlueConic CEO Melissa Murray Bailey helps us sort it out. The CMO role is evolving, from creative to technical, and ...

OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through ...

The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM ...

AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.

Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of ...

Build portable expertise, owned relationships, and adaptable skills that help your marketing career gain from AI and platform ...

AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when ...

Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.

Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable ...