Just before Dreamforce, I wrote about why I don’t believe the return of Sales Cloud and Service Cloud to Salesforce’s pricing pages represents a retreat from Agentforce. My argument was relatively ...

Eighteen months ago, I wrote that Salesforce had made a fundamental mistake with its AI strategy. The issue was never the models or the long-term vision. It was the way the company chose to introduce ...

Salesforce testing is undergoing a major transformation. As the platform becomes more complex and central to enterprise operations, traditional testing approaches have reached their limit. Manual ...

A new RAND Corporation report reveals the sobering reality behind artificial intelligence (AI) projects: despite the hype, most of them fail. The study, based on interviews with 65 experienced data ...

The co-founder’s candid admission about Lightning, a native CRM that requires zero Salesforce experience, and an unreported research project called “Albert” — inside the March 31 Slackbot event. SAN ...

After months of pushback and budget blowouts, Salesforce is finally rewriting the rules of engagement for Agentforce. Salesforce has introduced a significant overhaul to its Agentforce pricing ...

Three weeks ago, Salesforce’s platform chief told me the harness “needs to be a unified product.” Today it has a name, six capabilities, a control plane, and a delivery window. It still has no price, ...

For three years, the AI industry operated at escape velocity. Valuations that defied arithmetic. Roadmaps that promised autonomous everything by next quarter. A cultural moment so frothy that sports ...

Salesforce Headless 360 is a play for the Claude-pilled generation. But the Trailblazers who built the ecosystem still aren’t invited to this party. SAN FRANCISCO —Salesforce just dropped seven ...

Salesforce today launched Agentforce Help Agent, a prepackaged, autonomous service agent that the company says deploys in minutes across voice, web, portal, and messaging. And it only bills when it ...

For years, economists, business leaders, and technologists debated whether artificial intelligence would augment human labor or outright replace it. Now, in 2025, the debate is over. A new economic ...

The 20-year-old AppExchange gets its biggest overhaul yet, consolidating more than 13,000 apps, agents, and integrations under one roof — with a $50M fund to keep the partner pipeline flowing.