There’s a lot of discussion at the moment around measuring short-term outcomes from TV advertising. But there has always been pressure on TV to deliver in the short-term as well as the long-term says ...

Goalhanger takes full control of ad sales, a US judge rules that Google can face $3.2 billion in publisher lawsuits relating ...

The fifth edition of VideoWeek’s European Video Awards took place in London’s Grand Connaught Rooms last night, as leaders ...

While chatbots and LLMs have made it easy for consumers to summarise swathes of text-based context, video has remained ...

Last summer, the Institute of Practitioners in Advertising (IPA) warned that the advertising industry was approaching a ...

Since its launch in 2005, Dailymotion has evolved from one of the first HD video hosting services into a video marketing ...

In this week’s Week in Charts, Candle Media’s Kevin Mayer on Paramount’s WBD acquisition, video ad spend grows in UK, and ...

Today, the company behind FutureWeek is launching AIMM Forum – the AI in Media & Marketing Forum – a new, independent ...

RTL AdAlliance, the RTL-owned sales house which represents European broadcasters’ inventory in international markets, this ...

At DMEXCO, Michele Giraudo, Chief Revenue Officer at MFE Advertising, called the solution “the final piece of weeks of ...

In this week’s Week in Review: Netflix holds its first UK Upfront, Higgsfield approaches a $1 billion run rate, and YouTube ...

This morning, MFE Advertising, the company’s international ad sales house, announced the launch of ALL21 Total Video Europe, a cross-country advertising solution. The offering is designed to deliver ...