With its “Let’s Be Honest” campaign, which launched March 23, Behr Paint aims to help consumers overcome decision paralysis ...
Tom Kaneshige, Chief Content Officer at the CMO Council, explains why the strongest marketing results come from pairing ...
Pearson’s first global brand campaign in five years is designed to illustrate all of its products and services, from K–12 and ...
Wayfair’s top marketer Paul Toms discusses how Wayfair moves fast to hop on social media trends, plus recent generative AI ...
NRF digs into Gen Z consumer spending patterns, plus forecasts 4.4% retail growth in 2026, in annual State of Retail & the ...
Baby products brand Munchkin launches its first-ever baby formula exclusively at Target and its own website. GM Kristin ...
In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and ...
Insurance brand Aflac is piloting generative AI company-wide, including integrating it into its call center. SVP Keith Farley ...
Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they're leveraging creators to do it.
Buy Now Pay Later platform Sunbit, which partners with merchants to offer consumer loans for everyday expenses like auto ...
AMC Networks’ new Silicon Valley drama “The Audacity” will have its world premiere this weekend at SXSW. It follows a sneak peak of the series in January at CES. We spoke to AMC Networks' CMO Kim ...
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