Sara Stiegelmair, head of digital ad sales at Russmedia, told INMA members how the introduction of its Story Premium ...

Aldana Vales, audience experience director at Gannett, shares a playbook she created for including audiences in AI strategies ...

During this week’s Webinar, Luis Baena, former chief marketing officer at Prisa Media and publisher of El País, will unpack ...

The panic over AI search is premature, yet news companies must plan by creating direct relationships with audiences.

Newsletters are one of the most reliable ways to build direct relationships with readers at a time when direct engagement is ...

At the INMA South Asia News Media Festival in Mumbai, legacy publishers, tech disruptors, and brand leaders showcased how ...

As audience behaviour continues changing and advertising revenue shifts, news media companies like Editora Globo are ...

Pepe Cerezo, founder and director of Digital Journey, shares his thoughts on walled gardens, the end of the open Web, AI, and ...

South Asian publishers are boldly reinventing media with dozens of new products spanning AI-driven newsrooms, innovative ad ...

Print is evolving, not fading. At the INMA South Asia News Media Festival in Mumbai, publishers and marketers championed ...

The subscription proficiency index helps teams prioritise resources, enhance subscription strategies, and fine-tune their ...

Schibsted created its user interest predictions (UIP) model to ensure it not only delivered valued personalised experiences ...