Media measurement body Barb has admitted Amazon Prime Video as the first streaming platform to join its post-campaign ...

Three-quarters (75%) of marketers cannot estimate what proportion of their promotions are profitable, according to research from marketing professor Les Binet and Kantar chief strategy officer Dom ...

Consumer insights business TestSet has acquired a medical and healthcare panel from Shift Insight as the company expands its ...

SWITZERLAND – Zurich-based technology startup Underheard has made its AI voice interviewer available to all organisations.

MCP is an open standard created by AI firm Anthropic for connecting AI applications and large language models to external ...

Katherine Hardwick and Lucy Ramsay, former insight leaders at food manufacturing business Samworth Brothers, have co-founded ...

Research and technology group Strat7 has launched a new standard to bring together data, insight and strategy with technology ...

Potter (pictured) was previously at companies including Cognos, IBM and Qlik, where he spent a decade. His most recent role ...

Kantar has launched a customer experience (CX) tool to help organisations decide on where to invest for growth.

MRS Unlimited has launched a video series to explore disabled people’s experiences of quantitative research. The series aims ...

SWEDEN – Customer intelligence platform Stravito has partnered with consumer insight and strategy company Langston to combine synthetic personas with segmentation.

Business-to-business (B2B) data and insight consultancy Business Advantage has partnered with marketing intelligence firm Galaxies to allow clients to analyse audience responses.