Dentsu’s chief data & technology officer Shirli Zelcer cuts through the hype surrounding agentic AI with five principles for building AI that actually scales: from why stateless agents can’t deliver ...

For marketers, the evolution of CTV represents a shift in mindset as much as a technological change. TV has traditionally been planned as a top-of-funnel awareness channel with large upfront ...

Cohen is, perhaps improbably, still an employee of the company he founded with friend Jerry Greenfield back in 1978. However, Greenfield left last year after claiming that Unilever was “silencing” the ...

In a world awash with algorithmically generated art, writing, and design, one intangible quality is fast becoming the ...

B2B: Most Creative Humor - How humour helped challenger brand Axair to lead a creative revolt. With expert support the key ...

Oskar Serrander has spent two decades working at the sharp edge of the creator economy, from scaling podcast platform Acast ...

In his latest column, The Drum’s B2B editorial lead Reuben Webb weighs Anthropic’s new labor report, and finds himself caught ...

MyFitnessPal has launched a dedicated advertising business, turning the meal planning and food logging inside its app into a ...

If you’re 18 or over, you’re invited. It’s completely free because students have no money and Graham has a big heart. I asked ...

Coca-Cola stirs up flavor rivalries, Diet Coke heads back to Runway, Natural Light fertilizes fandom and PATRÓN, Pizza Hut, Capital One and Health-Ade each find their own way into the moment. A ...

The first time I met Greg Jones, he was creative director of Mischief, Engine’s PR agency. Not long after, he was named MD of the same business, and that shift from one discipline to the other is one ...

What marketers are increasingly recognizing is that digital audio can strengthen CTV outcomes when the two channels are ...