Mark Zuckerberg said Meta underestimated TikTok's rise and dismissed it for not thinking it was truly social.

Wall Street analysts see AI boosting Meta's performance this year. The tech titan could also be a big winner amid the drama swirling around TikTok.

During an all-hands-on meeting yesterday, Meta CEO, Mark Zuckerberg, explained how the company managed to miss out on TikTok. The social media company didn’t see TikTok as the same kind of social network that it runs over on Facebook and Instagram.

After a short 14-hour period, TikTok has returned to the United States. While some are happy, others are skeptical of the social media platform’s future, especially following rumors Meta bought the app.

Claims that TikTok had been sold circulated after the app went dark in response to a U.S. federal ban, then returned a short time later.

Social media users are speculating that Meta has bought TikTok, following Donald Trump's announcement that he planned to delay a ban on the app.

In the days before TikTok went dark, Instagram and Facebook released a flurry of new features and ran advertisements promoting its platforms as a comparable alternative.

As TikTok resumes service following its brief ban, fellow social media giant Meta now faces a user boycott amid significant platform changes.

Lawyers representing both Meta and TikTok were in a downtown Manhattan court Thursday afternoon, arguing that a lawsuit holding them liable for the 2023 subway surfing death of Zackery Nazario should be thrown out.

Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta could rake in up to $3.38B.

Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and YouTube, CNBC has learned.

Meta is ramping up efforts to draw top TikTok influencers to Instagram with enticing offers for exclusive content.