Lucas Pinheiro Braathen enters the Winter Olympics as a legitimate medal contender in Alpine skiing, with a chance to become the first Brazilian and South American to win a Winter Olympics medal after switching allegiance from Norway.

Among the array of looks designed for the occasion was Moncler's iconic Karakorum jacket, reinterpreted in a new light. Sleek, sculptural, and technologically perfected for peak alpine performance, the silhouette brings together the very best of Moncler's visionary style and Brazil's vibrant culture.

As the 2026 Milan Cortina Winter Olympics begin, all eyes were on teams from around the globe proudly donning their countries' uniforms for the opening ceremony, including Team USA in outfits designed by Ralph Lauren.

The Italian luxury brand conscripted Metsavaht to outfit the country's team, including flag-bearers Lucas Pinheiro Braathen and Nicole Silveira.

Brazil sent its largest-ever delegation to the Winter Olympics in Milan–Cortina, with 14 athletes and one alternate in bobsleigh.

Estonia's honorary consul in Rio de Janeiro co-designed one of the most striking elements of the Brazilian Winter Olympic team uniform, which was seen by millions of people around the world at the opening ceremony on Friday.

The 2026 Milano Cortina Winter Olympics are underway after the lighting of the Olympic cauldrons and the Parade of Nations at the opening ceremony.