It's not the first time the company have made an embarrassing blunder when it comes to making its products 'gender specific' BIC has come under fire from customers for flogging "sexist" pink lighters ...

Oh Bic, Bic, Bic. When will you learn? A year after the pen and lighter brand inspired rage and p*ss-taking by creating special ‘Bic for Her’ pens so us ladies could finally write thank you notes with ...

After previously being criticised for a collection of 'For Her' pastel-coloured pens, BIC has caused another storm on social media by launching a pink 'Miss Bic' candle lighter aimed at women. The ...

Five years on from Bic’s pastel-coloured “for her” biros revolutionising women’s ability to write with our tiny hands, the firm is empowering us once again with a special lady tool to help navigate ...