The Sun

Customers mock Bic’s ‘sexist’ pink lighters for women to light candles while blokes get a blue version to fire up the BBQ

It's not the first time the company have made an embarrassing blunder when it comes to making its products 'gender specific' BIC has come under fire from customers for flogging "sexist" pink lighters ...
Stylist

Bic is brazenly trying to sell women special lighters for candles and no-one's having it

Five years on from Bic’s pastel-coloured “for her” biros revolutionising women’s ability to write with our tiny hands, the firm is empowering us once again with a special lady tool to help navigate ...
Huffington Post UK

Bic Forced To Discontinue Pink Lighter Over Gendered Marketing Controversy

Bic has been forced to discontinue a pink lighter after it was called out for sexism. The product in question - known as Miss Bic Flex - is a pink lighter which features a picture of a candle on its ...
The Daily Mirror

BIC Flex 5 unveiled in Sri Lanka, first in South Asia

Unveiling of the new BIC Flex 5. From left: Darley Butler and Co Ltd Director Ranjith Bopearatchy, Darley Butler and Co Ltd Director Sanjeewa Gunawardena and BIC Middle East and Southern Asia Shaver ...
Vanguard

BIC launches Flex 2 in Nigeria

BIC, a world leader in stationery, lighters, and shavers, has recently launched its innovative grooming product for men in Nigeria. Flex 2 comes to the market after its tremendous success in various ...