Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, consistency, and the ability to think lo ...

When Branding Met with Movies’ Decodes the Branding Alchemy That Turns Films into Cultural Outlet Beyond Screen ...

Greaves Electric Mobility has been recognized by the prestigious Asia Book of Records to become the first electric ...

The counterculture icon discusses a few of the books that informed his new project, “Maintenance: Of Everything.” ...

Brandsutra 2.0 is not just another book for me - it is deeply personal, writes Kanishka Dasgupta, Creative & Communication Strategist, India & Nepal.

From Frank's RedHot to Hellmann's, AI already changed what we taste, but greater success in test kitchens will be harder for artificial intelligence to create.

Some of the sharpness of his views comes from this feeling of being a misfit in the mainstream. He doesn’t find “cringe”, for ...

Playboy is an undervalued brand, and the China sale and arbitration place it in a stronger position. Here's what investors ...

Looking for a new laptop for professional or portable gaming needs? These are the best (and worst) brands you can purchase, ...

The makeup artist Pat McGrath was a favorite of Taylor Swift, Kim Kardashian and Madonna. Then she became a billion-dollar ...

We spoke with L'Oréal's Chief Creative Officer Adam Kornblum about CeraVe's viral skincare campaign featuring NBA superstar ...

Entrepreneur and author Libor Zezulka, M.A., has released "Start.Scale.Survive. Bold Moves, Big Heart, No Excuses," a business guide built on the revolutionary Book OS platform. The book launched in ...