Depreciation is a fact of life in the automotive world, but not all brands hold onto value equally well. Some retain a good ...

This policy emerges amid ongoing extensions of the "old excise policy," operational since September 2022. The previous Aam ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Prince William can hurt his brother more by ignoring him completely than making the 'petty' move of taking Harry and Meghan's ...

CEOs need an unambiguous sense of what their brand stands for. Without that clarity, actions can become directionless. A brand book can provide that clarity ...

Our staff writes about the best books that they read over the course of the year. These days when you want to engage with ...

Whisky writer Kristiane Westray’s new book is a perfect gift for anyone curious about whisky. She also reveals her favorite ...

When The Wall Street Journal reported on Netflix’s preliminary deal with Warner Bros., it led with Netflix’s now famous ...

Saint Laurent Rive Droite, the house's cultural concept, arrives in Beijing. The space blends fashion, art and publishing in ...

I tried meditation. Didn't work. Set my mind a-whirring. Could you play both Parrott and Ferguson up front against Czechia?