Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

People assume that just adding a celeb's name to a brand is an easy way to make money. But there's much more to it than that.

Here we look at the stories behind some of the world's most iconic food packaging, from Coca-Cola to Spam.

To build an authentic personal brand, keep your core values in mind and make sure they're reflected in your actions.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

For Throwback Thursday, Secrets of the Eastern Shore's Jim Duffy visits us to show off his brand new book, "Ordinary Heroes of Old Delmarva." ...

Examples of Corporate Health Care Branding. An effective health care branding strategy should connect with your audience or prospects on an emotional and personal level. The more educational and ...

With the further development of production technology, surplus labor products appear, and the competitive advantage of brand and brand image is becoming more and more prominent. Jingdezhen is known as ...