Explore the impact of AI hallucinations on brand narrative ownership and market trust in India's digital economy. Understand the shifting responsibilities of brands amid misinformation and regulatory ...

When Branding Met with Movies’ Decodes the Branding Alchemy That Turns Films into Cultural Outlet Beyond Screen ...

Discover the Top 10 Branding Agencies in India for 2026 known for innovative strategies, creative excellence, and impactful ...

Marketing professional Shalini Malhotra tells us about her work and experience on our Brand Management Short Course at ...

Before taking up the role, Meenakshi worked as an independent consultant based in Bengaluru, focusing on brand strategy and ...

For three years, the AI category has been a branding wasteland. Every company looks the same, sounds the same, and pivots so ...

The Washington Post's controversial strategy establishes a foundation to build on, then adapts as it learns what works.

Sharing your wisdom on YouTube can build customer loyalty. Here’s how. When’s the best time to connect with a customer? The ...

Her experience spans strategy leadership roles across agencies, including 22feet Tribal Worldwide, Tilt Brand Solutions, DDB Mudra Group and Leo Burnett ...

At the ninth edition of IBC, an expert panel will decode the growth strategies to turn hype into measurable ROI ...

As tech-hotel brand Yotel plans to scale from 23 hotels to 100 by 2031, the group has restructured its marketing leadership to put brand at the centre of guest experience, culture and commercial ...

Akshay Kumar’s business framework is headed by Vedant Baali and Zenobia Kohla, who continue to drive strategy, growth and ...