Coca-Cola India and the International Cricket Council are all set to bring unmatched excitement to one of the most ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it "becoming the #1 global sports drink," toppling PepsiCo's Gatorade from its top-selling ...

*Coca-Cola has purchased the Kobe Bryant-backed sports drink company Bodyarmor, and the late athlete’s estate reportedly made $400 million from the sale. Bryant purchased a 10 percent stake in ...

Splitting the brief across an Indian flagship (Thums Up) and a performance drink (BodyArmor) gives the company coverage ...