The Coca-Cola Company is bringing its Powerade energy drink brand into the hydration market with the launch of Powerade Power Water.
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Former Coca-Cola CEO admits the real reason behind bottle design in new book: 'I was concerned ...'
Doug Ivester, who served as Coca-Cola's CEO and chairman from 1997 to 2000, had other priorities. By incorporating the iconic shape of the brand's classic glass bottles into a new, larger plastic ...
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