Companies underutilize Customer Success. "The Customer Success Talent Playbook" notes its growth from a support function to a growth engine.

Wonga, a prominent fintech, revitalised its customer marketing strategy by partnering with YOUKNOW to implement the Braze customer engagement ...

For years, account-based GTM has been sold as the fix for revenue alignment — promising better focus, more relevance, faster pipeline and tighter collaboration. Yet many organizations stall, weighed ...

Explore how customer data platforms (CDPs) and real-time activation work together to meet rising buyer expectations and drive faster marketing performance.

Explore the world of marketing automation and revolutionize your approach. Learn how to optimize strategies that drive growth and capture more leads!

Uplatform believes it’s time to stop guessing and start mapping. Grounded in actual player behavior, not assumptions, find out how a strong tool can precisely, clearly, and confidently direct your ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Here's how organizations can use AI to reduce friction, personalize engagement, and proactively support customers—while keeping the human touch that builds loyalty.

The Los Angeles Angels lost their series finale against the Milwaukee Brewers, 5-2, as they suffered a second straight series sweep. Starting pitcher Jose Soriano started the second game of the series ...

xtype today announced that Simon Short, senior vice president of customer excellence at ServiceNow, has joined its Board of Directors. Short has extensive industry experience across both software and ...