The Rolex 24 will remain the Rolex 24 for the long term, as Daytona signed an extension with the luxury watch brand.

The Daytona 500 is one of the best places for sponsors to gain publicity in NASCAR. Millions watch the race globally, and so ...

Daytona Beach is one of the world’s most popular vacation destinations. But the Florida hot spot’s main attraction for ...

Thursday's qualifying set the lineup for all 4 classes of cars in the Rolex 24 at Daytona. Two prototype and two GTD classes make up the 60-car field.

Rolex 24 week really kicks into gear with multiple qualifying sessions and the first Mazda MX-5 Cup race Thursday at Daytona International Speedway.

Alexander Sims sped to the GTD PRO pole position Thursday for the Rolex 24 At Daytona to lead a strong showing for all five ...

Wayne Taylor and his sons, Ricky and Jordan, are set to compete in the Rolex 24 at Daytona International Speedway.

RAFA Racing Team heads into the opening round of the 2026 IMSA Michelin Pilot Challenge season carrying momentum from a ...

Daytona International Speedway announced today that the track will enter a long-term extension with Rolex to remain as the Rolex 24 Title Sponsor and Official Timepiece of the Rolex 24. “We are ...

The 64th running of the Rolex 24 at Daytona is set for Saturday and Sunday. There's plenty of other on-track action to keep ...

The IMSA WeatherTech SportsCar Championship schedule includes 11 races in 2026. The season begins with the Rolex 24 at ...