Direct mail marketing services could be your next game changer. Find out the benefits and start implementing strategies that ...

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

Pink’s household-level intelligence pinpoints consumers most likely to be interested in HVAC and energy efficiency upgrades.

Data protection authority placed the dealership's breach at the more serious end of the scale because of the intentional ...

A Guernsey car dealership has been fined £65,000 for breaching the island's data protection law by changing customers' ...

QR codes can help give brands a direct, transparent line to many of the insights that used to come from cookies without the ...

Direct mail continues to define itself as a welcome advertising channel as consumers increasingly tune out digital ads. Studies show that 95% of direct mail is engaged with by recipients — often ...

With the launch of its new AI-powered creator discovery tool, influencer marketing platform Superfiliate aims to change that.

Reach on TikTok is closely linked to hashtags and viral content. The report shows that #fyp (For You Page) is the platform’s ...

Nedbank economists noted in a research report that food products are likely to put upward pressure on the Producer Price ...

Owners have myriad considerations when starting a restaurant. They likely plan for significant expenses, such as rent, r ...