Transform into a creepy voodoo doll with this Halloween Makeup Tutorial! Featuring a stitched mouth and button eyes, this look is perfect for spooky season, cosplay, or horror events. Step-by-step ...

October always brings a gentle wave of pink, a visual reminder of strength, unity, and awareness during Breast Cancer Awareness Month. One of the most heartfelt ways the beauty community shows support ...

Below, we break down 10 popular brand ambassador post ideas – from creative Instagram posts to TikTok videos – that ...

To protect your eye health and support your vision, these are 10 simple things you can do every day for your eyes.

There are a few simple ways to achieve ghost lashes, including: minimal or no mascara, and using tools to simply accentuate ...

Celebrity make-up artist Hannah Martin has teamed up with OK! Beauty Box with goodies from Laura Mercier, Bobbi Brown & more ...