Rapper Eminem has sued Australian beach brand Swim Shady, arguing the company’s name is too similar to his trademarked alter ...

A company selling beach gear is caught up in a David and Goliath legal battle with Eminem after he challenged its use of the ...

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Wilder Student Fight Night will support The OddBalls Foundation – a charity devoted to testicular cancer awareness and ...

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The US rapper is renowned for protecting his brand after being embroiled in multiple lawsuits over the use of his likeness ...

After the United States Patent and Trademark Office (USPTO) granted the Swim Shady's trademark in September, Eminem filed a ...

Rapper Eminem is taking an Australian swimwear brand to court, alleging that their name, Swim Shady, is too close to his ...

Eminem is taking a beach brand to court, arguing ‘Swim Shady’ will make people think he’s suddenly pivoted to selling umbrellas.

The brand, Swim Shady, makes chic, personal, compact umbrellas for beachgoers. And Eminem – aka Marshall Mathers – has ...