LEGO Has A New Throwback Star Wars Set, And Unlike The Death Star, It Won't Cost You A (Mechanical) Arm And A Leg

It includes the Empire’s elephant-like transporter, a Rebel Alliance snowspeeder (with attached tow cable), and a stand that ...
The Hollywood Reporter

How the Sphere Morphed Into an Interactive Lego Death Star

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to try and tackle the trench run. By Alex Weprin Senior Editor In a first for ...
ABC7

LEGO 'Star Wars' Death Star lights up the Las Vegas Sphere

LAS VEGAS -- The Force is strong in Las Vegas! This week at Sphere, Sphere Studios, in collaboration with LEGO, Disney and Lucasfilm, debuted a first-of-its-kind LEGO "Star Wars"-themed live ...
Marketing Dive

Why Lego turned the Sphere into the Death Star to showcase innovation

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...
Yahoo

Why Lego turned the Sphere into the Death Star to showcase innovation

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Lego Group on Jan. 7 recreated an iconic moment ...