Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

New platform helps e-commerce brands track product visibility, audit feeds, and compete in Google's organic shopping ...

Warren is asking Google for more details about the kinds of data it will send to retail partners — and how much.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

ACP and UCP aim to reshape how buying happens — but one bets on conversation, the other on discovery at scale.

Google is launching a new “auto browse” feature inside Chrome that can perform multi-step tasks on your behalf. The Gemini AI-powered capability is coming to Google AI Pro and Ultra subscribers in the ...

Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...

"We even used small metal condiment tins as shot glasses!” Homeowner reveals how they only needed one trash bag after a big ...

JD’s approach is notable because it treats AI as a transactional channel. By connecting LLMs directly to product information, ...

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

Launched in May this year, AI Max was rolled out as part of Google Ads as an AI-driven tool created primarily to help advertisers create ads intended for Google's AI overviews. Using machine learning ...