"We fired the SEO company that we used to use. I no longer care about ranking on Google," said the founder of Geek Window ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Elevate your business identity with small business branding strategies. Uncover secrets to enhance and transform your brand ...

Raviraj Hegde, SVP of Growth & Sales at Donorbox. Advocate for SaaS growth, scaling the Giving GDP and empowering nonprofits ...

Some states may require businesses to register a DBA for their business. Here's what you need to know about DBA's.

The S&P 500 is famous. It's cited constantly in newspapers and on TV; it's the basis of millions of investing-for-retirement plans. Less well-known is that S&P Global, the company that makes the S&P ...

When people refer to "NIL money," it means the compensation a college athlete is earning through their Name, Image and ...

Discover ingenious ways to increase brand visibility on a budget. Unveil key strategies to elevate your brand's presence ...

From targeted ads to identity theft, discover how data brokers operate by collecting, compiling and selling your personal information.

Your ideas aren't the problem. The real challenge? To name the shift your clients are living through—and build a story with ...

Changing your business structure can unlock growth, reduce risk and position your company for long-term success.

Sigrid Olsen, designer and business owner, talks with PEOPLE about starting her life over and living on a boat ...