To celebrate 25 years of the iconic Keep Walking campaign, Diageo India recently appointed Priyanka Chopra Jonas as the brand ambassador for the Johnnie Walker Refreshing Mixer Non-Alcoholic.  This is ...

Anyone can sit in the comfort of their bedroom and disparage another individual ... It doesn’t have to be limited to consumer ...

Product configurators allow ecommerce businesses to offer self-service customization, which can boost conversion rates.

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

If you’re using the same systems as everyone else, and it’s the same sites, or there’s a low cost to entry, your links are ...

In a world where consumers crave genuine connections and transparency, your story can be the difference between blending in and standing out in a crowded marketplace.

And I think that that’s gonna be very exciting for Facebook and Instagram and maybe Threads, or other kinds of feed experiences over time,” Zuckerberg said.

Columnist Maximo Mendoza discusses the importance of building a positive personal image and marketing the best possible version of yourself.

Marketers, take note. Traditionally female-dominated or male-dominated buying categories, like skincare or automobiles, are ...

As a business owner, building a personal brand can be just as important as developing your company’s brand. It's not just about what you offer; it's about your reputation and how people perceive you.

A well-crafted story may be the key to closing a sale, but building a compelling narrative isn’t always straightforward.

From air fryers sharing data with TikTok to smart TVs demanding to know your postcode, we're calling on smart device brands to do better at protecting your privacy ...