GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.
Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by ...
Business intelligence and analytics tools are no longer optional to deliver real-time insights and support agile business ...
I tested managed WordPress hosting from Nexcess and was deeply impressed by what I found. Nexcess is a premium web host ...
Groundbreaking collaboration to track and measure online-to-offline consumer behavior SM Supermalls enters a new era that ...
Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...
Meridian, released in January, now supports non-media variables, such as pricing and promotions. The post Google expands capabilities of its open-source MMM program appeared first on MarTech.
Retail has a platform problem. A 2024 report found 85% of mid‑market retailers rely on multiple platforms to drive growth ...
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