Overview A mix of beginner and advanced-level books to suit various learning needs.Each book blends theory with practical ...

The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

CMOs are not just embracing AI; they are reaping its rewards. New research by Censuswide reveals that 94% of CMOs are already ...

By: Prof. Glen Nwaila - Associate Professor and Deputy Head of School, Geosciences | University of the Witwatersrand, Director of the African Research Centre in Ore Systems Science (CORES) (Virtual ...

Which email marketing platform has the best free tier? If you're a creator, there are four, clear platforms to focus on. Here ...

The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is ...

Ladies and gentlemen, welcome to the conference call by MA's management team regarding its H1 2025 results. It will be structured in 2 parts. First, a presentation by emeis management team represented ...

CIOs and CISOs in the government contracting space face an environment where adversaries are using AI to launch faster, ...

Douglas Quinby, CEO and Co-founder of Arival, opened Arival 360 Washington with a data-rich keynote that laid bare the trends ...

However, for executives, zero trust isn’t just IT—it’s risk management and business enablement. By cutting off lateral ...

Sometimes, when we talk about segmentation, we can get caught up in thinking about it as merely categorization—we’re deciding what labels to put on people into and who belongs where. This is like ...