Two different third-party ad agencies were responsible for crafting elements of the Lexus symbol -- the eye-catching type ...

Campbell’s Soup has decided to change its name, dropping its flagship product from its branding after 155 years ... won’t ...

With the name change comes a logo change that’s new yet vintage and will be used for packaging, equipment, advertisements and more, which customers will start to see in stores early next summer.

All members of the community must respect and maintain the integrity of the HBS name and logo as outlined in the Identity Guidelines. The Harvard Business School logo may be used on official HBS ...

Do not change the colors of the logo beyond those provided. Do not typeset the university or college name. Do not add drop shadows or other visual effects to the logo. Do not rearrange the ...

The previous Paralympic logo incorporated the Tae-Geuk, which is a traditional Korean decorative motif. According to oriental philosophy, Tae-Geuk refers to the ultimate reality from which all things ...

The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready ...

Choose options to include in this vehicle value. (**)Includes the value of the outboard motor and trailer. Only select options that are in addition to standard equipment and equipment noted in the ...

The holiday season is full of so many delights. From fun Christmas traditions like putting up a tree or taking the family ice skating, to watching classic movies and singing along to Christmas ...

They’re dewing it again. Mountain Dew revealed their “new visual identity” on Tuesday — including dropping the “MTN” abbreviation it took on in 2009 and bringing back the full ...

Choose options to include in this vehicle value. (**)Includes the value of the outboard motor and trailer. Only select options that are in addition to standard equipment and equipment noted in the ...