Danica Patrick is a fan of Bud Light's major advertising change before Super Bowl 59. It's been an up and down couple of ...

Brands with convenience-store products to watch out for during commercial breaks include Anheuser-Busch, Molson Coors ...

Some of the brightest minds in marketing and advertisement met at the Palace Cafe in New Orleans for the USA TODAY Ad Meter summit.

The DunKings are back after debuting during last year’s Super Bowl. This year, Ben Affleck and Casey Affleck enlist the help ...

As millions across America watch Super Bowl LIX on Sunday there are two words they won't hear in the commercials: Super Bowl.

Boomers are much more likely to watch for the game, while Gen Z and Millennials look forward to eating, drinking and making merry.

The NFL combine begins barely two weeks after the Super Bowl concludes. The new league year is fully rolling by mid-March.

Super Bowl Sunday drives billions in spending, from ads to food, but also costs $9.3B in lost productivity as millions skip ...

Grocery stores are stocking up on chicken wings, nachos and soda. Consumers are shopping early and spending more while companies are breaking records on ad spend. And for many viewers, the Chief's ...