Nike has established itself as much more than a sports brand: it is a global benchmark in innovation, pop culture and business strategy, with operations in more than 170 countries ...

A video ad from Nike Japan against bullying and racism that features biracial athletes and other minorities, such as those of Korean descent, has prompted a sharp online response including calls to ...

The timing of a Nike ad had everyone believing the WNBA Finals between the Las Vegas Aces and Phoenix Mercury were rigged.

Nike has always been front and center in athleisure. Its deep roots in running shoes stretch back to the 1960s, when it was founded by track and field athlete Phil Knight, and its high-profile ...

Nike CEO Elliott Hill is a year into his comeback plan. Here's how he's doing.

Instant coffee, ketchup, Lululemon yoga pants and Nike Air Max sneakers are all in. Bottled water, pricey diapers and Burberry luxury trench coats are out.

Forbes revealed back in 2022 that James had become the first active billionaire in the NBA. His wealth has continued to grow ...

Michael Jordan: Legend, Leadership & Legacy is the latest in Assouline’s series of monumental coffee-table books devoted to ...

The National Basketball Association has made a triumphant comeback in China six years after being effectively banned. The Phoenix Suns and Brooklyn Nets played two sold-out games Oct. 10 and 12 in ...

LeBron James has had the last laugh, for now. Fans reacted in a variety of ways to his new Hennessy ad, which was initially ...

Forbes ranks the highest-paid footballers in the world, including Cristiano Ronaldo and Lionel Messi. Here are the top soccer ...

Natalia Bryant honored her late father and Los Angeles Lakers legend Kobe Bryant during her creative director debut.