Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and broadcast on TV. Most marketers would have reached that conclusion without a super-AI.

That famous 1999 Nike commercial asserting that baseball fans dig the longball looks more true now than it has in years. For the first time since 2001, four Major League Baseball players hit more than ...

A controversy involving the WNBA and its biggest names exploded into public view this week, but its roots go back to the day Caitlin Clark was drafted.

I’m still recovering from a phenomenal Game Changers event in New York but coming back so energized and excited about the state of the industry. One of my favorite rooms to be in all year, and I was ...

Celebrities, athletes and influencers almost go hand in hand with brands and partnerships. For example, internet sensation Alix Earle announced a partnership with the prebiotic soda, Poppi just last ...

Emmy Award-winning producer Ryan Murphy has been married to photographer David Miller since 2012. Murphy is the creative force behind shows like Glee, American Horror Story, Monster and the upcoming ...

In comparison, the NFL shows a growth rate of 6.5%, the NBA 7.9%, and the MLB 7.0%. In other words, MLS is growing faster than all other major U.S. leagues in terms of team sponsorship. The rise of ...

After running the marathon, cycling Ride London and competing solo in Hyrox while pregnant, Katie O’Malley opens up about her humbling homecoming to exercise ...

It’s been 40 years of building reputations, and collecting accolades, for founder Charlie Besser and his team at Intersport ...

If Red Bull want to show their intent and send shockwaves through the game, there is one thing they should do – sign Henry ...

Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which rivals have stolen market share and high tariffs have ...