USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

The NIL Store released its top male athlete earners for the month of February, and two Spartans cracked the top 10 list.

Video clips of Fredette’s most audacious shots instantly set social media ablaze. Kevin Durant described Fredette as the “best scorer in the world.” Rap star Nelly called Fredette “the truth.” Steve ...

March 8 was International Women's Day, and for star Florida Gators quarterback DJ Lagway it was an opportunity to give back and show appreciation to the women athletes at the University of Florida.

New data shows California college athletes are cashing in on name, image and likeness deals, but earnings vary widely across ...

In an exclusive interview, Brian Kelly shared some insight into how much money LSU football has spent on its roster — and ...

It’s the second year in a row that the UK men’s basketball managers and Geddes Pools have collaborated for an NIL music video ...

While the conversations surrounding NIL and the future of college sports usually take a more serious tone, the Kentucky Wildcats basketball team managers have found a lighthearted way to cash in.

Fifth Third Bank has formed a Name, Image and Likeness (NIL) program comprised of 26 student athletes from across the country, reported by our partners at Louisville Business First. The student ...

LOUISVILLE, Ky. (WDRB) -- College athletes across the country have been capitalizing on their name, image, and likeness (NIL) to earn money, but for many smaller schools, those opportunities can ...

LSU guard Flau'jae Johnson is looking for one of her endorsement deals to impact more than just herself. Days ahead of Selection Sunday and the 2025 NCAA women's basketball tournament, Experian ...

Meghan also shared photos of herself with her mother and with husband Prince Harry Matt Winkelmeyer/Getty; Meghan Markle/Instagram Meghan Markle just shared a never-before-seen photo of Princess ...