In a recent interview, former NBA player Shaquille O’Neal expressed concerns about NIL athletes and questioned their ...

The NIL Store released its top male athlete earners for the month of February, and two Spartans cracked the top 10 list.

Notre Dame running back Jadarian Price just scored off the field, signing a new NIL deal with a jewelry brand. Here's what it ...

Rutgers guard Dylan Harper took to Instagram on Wednesday to share his NIL deal with a brand worth $115.09 billion.

The two athletes posed for multiple pictures in their respective jerseys ... Jr., a football player for the LSU Tigers, met at an NIL event last year. The two immediately hit it off and began ...

NIL deals allow student athletes - usually in college - to profit from their name, image and likeness (NIL). Florida is one of the few states that allows high school athletes to profit from their ...

The introduction of Name, Image, and Likeness (NIL) publicity rights has fundamentally transformed amateur and ultimately, professional athletics, a change promulgated by the NCAA v. Alston case.

The athlete has an NIL valuation of $6.5 million. Keep in mind, the 19-year-old is still in college. The minimum salary for an NFL rookie in 2024 is $795,000. Meanwhile, college athletes are ...