The Deciem-owned brand’s The Periodic Fable campaign reimagines the periodic table with beauty buzzwords to expose misleading ...

AIs like Microsoft's Copilot, Google's Gemini and OpenAI's ChatGPT still make serious errors rendering structural formulae ...

A new Unilever study has uncovered the role of two bacteria in dandruff severity, and the varying presence between the scalps ...

In its latest work from Uncommon Creative Studio, the popular beauty brand takes aim at its competitors for making baseless ...

A “nerdy” scientist was arrested after calling an ambulance for an allergic reaction to deadly chemicals with which he was ...

A harmless but loud TikTok meme, "6-7!" has taken over Connecticut classrooms. Here's how teachers are turning a potential ...

A "nerdy" autistic heroin user who liked "doing science" has gone on trial charged with making explosive substances in his ...

Harry Whittaker is on trial at the Old Bailey accused of making and possessing explosive substances at his home in Caddington ...

Now freshers at college, these 19-year-old fraternal twins launched a business idea that they started in their TY year ...

Beauty and skincare marketing is over-complicated and driven by fads, as any scroll through social media will tell you. The ...

The quintessential Amish experience: a horse-drawn buggy clip-clopping past a pristine white farmhouse, where time seems to move at the pace of the seasons rather than smartphones. Photo credit: ...