The first Trader Joe’s opened in the Myrtle Beach area in September, bringing long lines and traffic as customers flocked to ...

MYRTLE BEACH, SC (WMBF) - New restrictions are now in place for people riding electric scooters in the city of Myrtle Beach.

Watercrest Myrtle Beach Assisted Living and Memory Care celebrates their recognition as the silver medal winner of the 2025 ...

Myrtle Beach’s five mayoral hopefuls appeared Monday night in Market Common for a wide-ranging debate ahead of next month’s ...

Mayor Brenda Bethune didn’t show up for the Myrtle Beach NAACP candidates' forum leaving the other candidates to take jabs at ...

NORTH MYRTLE BEACH, SC (WMBF) - A new 15-court pickleball complex will break ground in North Myrtle Beach next Saturday. The ...

Ten candidates are running for three City Council seats in Myrtle Beach, South Carolina, in the Nov. 4 election. Our editorial board ...

There is lots to do this holiday season in the Myrtle Beach area, from exploring the City of Halloween to going on spooky ...

Discover the South Carolina small town where time slows down, charm abounds, and every road leads to relaxation.