We’re leaving behind a far more promising 1:1 marketing era. Tailored products, targeted media, relevant personalized ...

Product marketing is a jigsaw puzzle that you can solve if you have the right strategy to piece it together From setting good goals to tracking your performance, a great marketing strategy ...

Therefore, identifying System-2-oriented products is the first step when marketing for this type of thinking. Review your product portfolio with a decision-making lens. For example, if you ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Sahil Sethi, VP of Global Product Marketing at Freshworks and best-selling author, is driving AI-powered growth in enterprise software. The only thing better than disrupting a space is creating one.

Shares of Coach and Kate Spade parent Tapestry jumped Thursday morning while those of Michael Kors and Versace owner Capri ...

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell more. Each team has an important role in driving revenue. Product Marketing focuses on developing content ...

Live commerce surges as young male shoppers fork out cash online. TikTok Shop is already riding the boom, and Twitch may be ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

A ban on vape advertising and promotion could be on the cards for New Zealand next year, following news of upcoming changes ...

David Isola, director of product marketing, Black Box: With the transition from SDI to IP, we are now seeing cost savings and ...

Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from ...