The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their ...

In fast-moving sectors like influencer marketing, for example, younger talent’s intuitive understanding of digital behaviour ...

Without guidance, AI delivers generic, repetitive content. With strategic control, it becomes a force multiplier that will ...

From pumpkin-shaped kitchen dishes to playful polka dot sofas, these are the best October home launches handpicked by a ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

If you want to prep a bunch of cosmos, either for a later party or for yourself to enjoy throughout the week, this is the ...

Netcore is redefining marketing with AI-powered agentic systems that act as co-marketers, delivering personalised, contextual ...

Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation ...

Here’s what NASCAR and its broadcasters have to say about their current and future plans to grow the series and connect fans ...

One of the most compelling benefits of AVOD platforms is their universal accessibility. Unlike subscription-based platforms, ...

Paris designer Christophe Guillarmé, browsing for his eponymous red-carpet label, named ultra-creative prints and “a ...

With performance marketing soaking up a significant portion of budgets, cracks are beginning to show. Rising acquisition ...