State Farm said it was backing out of its plan to air an ad during the upcoming Super Bowl due to the wildfires in Southern California.

Insurance giant State Farm has canceled a Super Bowl ad that was set to air during the big game in February, in part, it said, over the raging wildfires in California.

It's unclear how the Super Bowl will otherwise be impacted by the devastating wildfires still raging across Los Angeles

State Farm often runs commercials during NFL games, but the insurance company won’t have an ad presence during Super Bowl 2025 in the wake of the fires that have devastated the Los Angeles

The Super Bowl commercial would have been the second consecutive spot from the insurance giant, after Arnold Schwarzenegger played 'Agent State Farm' in last year's game.

California's largest insurer said it won’t run a commercial during the Super Bowl, saying it must help its customers first. The optics matter too, since many homeowner policies were canceled before the blazes,

State Farm has decided to pull its Super Bowl commercial and instead focus on supporting Los Angeles residents impacted by the deadly wildfires.