“Gore-Tex and other technical membranes are the most high-performance, and when styled in refined cuts, they can look just as ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Start with these Levi’s jeans and white short sleeve bodysuit and then add a beige cropped trench coat over top. Add a pair of pointed toe flats from C Paravano, a fun neutral top handle bag, and some ...

Why, it’s an Aupen bag, of course — spotted on everyone from Taylor Swift and Selena Gomez to Olivia Rodrigo, Hailey Bieber, ...

Despite packing away my summer clothes around this time every year, I'm still always taken by surprise by how sudden the ...

Stylish, durable rain boots that look cool for the office or weekend, from brands including Hunter, Barbour, Burberry, and ...

London Fashion Week SS26 (Sept 11-16, 2025) showcased key color trends including pale blue, chocolate brown, mustard yellow, ...

Miu Miu, by Miuccia Prada, is making its preppy style into students’ closets — why? The brand is bringing back a Y2K style ...

Max Mara’s Spring 2026 collection is Ian Griffiths’ clever collision of 18th-century opulence and 1980s sharp tailoring. Rather than referencing the overplayed Marie Antoinette tropes, Griffiths ...

Alain Fabien Maurice Marcel Delon was a towering figure in French cinema, renowned for his piercing blue eyes, brooding ...

Below, four generations of forward-dressing women discuss their own personal style. Here's their advice to anyone looking to ...