Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

The NHL team in Salt Lake City is now known as the Utah Mammoth, and in addition to the name, the team's logos and jerseys ...

The new name for Utah’s NHL team, which completed its inaugural season after emerging from the ashes of the Arizona Coyotes, ...

The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth.

Over a year after the NHL officially awarded a new franchise to Utah, the team has a new name. For the 2024-25 season, the ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the ...