Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising technology, a top executive admitted Tuesday.

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said.

The Justice Department is pushing a federal judge to force Google to sell its AdX advertising exchange and overhaul its ad business practices.

For the past four days, the Justice Department has sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to ...

Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.

WikiHow’s CEO says Google’s ad tools give it stability, even as other parts of its business upend how users navigate websites. To WikiHow, Google is both tormentor and savior. And on Wednesday, as ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface.

The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.

Finally, Mosseri says, not every ad appears after you start talking about it. "You might have actually seen that ad before you had the conversation and not realized it… We scroll by ads quickly, and ...

In the world of online advertising, demand-side platforms are in the midst of a price war, and Google (GOOG) (GOOGL) is the latest to ease costs on its ad tech, according to a Thursday report by Ad ...

Google is showing a pop-up ad on Google.com that seems to suggest Windows 10 is a "virus," and now is the time to upgrade to Chromebook Plus.

You thought your social media feed was eerily personalized? Get ready for more. And there's no way to opt-out.