Explore the impact of AI hallucinations on brand narrative ownership and market trust in India's digital economy. Understand the shifting responsibilities of brands amid misinformation and regulatory ...

The pizza chain is set to close 250 “underperforming” locations in the United States in the first half of 2026 as its parent ...

The Washington Post's controversial strategy establishes a foundation to build on, then adapts as it learns what works.

Discover the Top 10 Branding Agencies in India for 2026 known for innovative strategies, creative excellence, and impactful ...

For three years, the AI category has been a branding wasteland. Every company looks the same, sounds the same, and pivots so ...

Marvel Studios will reportedly skip Super Bowl 2026, ending a 16-year tradition of debuting MCU trailers during the big game.

As tech-hotel brand Yotel plans to scale from 23 hotels to 100 by 2031, the group has restructured its marketing leadership to put brand at the centre of guest experience, culture and commercial ...

Marketing professional Shalini Malhotra tells us about her work and experience on our Brand Management Short Course at ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

Your personal brand is buried under years of playing it safe. Here's the five-step excavation process to unbland yourself and ...

As brands expand across digital platforms, streaming ecosystems, and global marketplaces, traditional trademark enforcement ...

Sharing your wisdom on YouTube can build customer loyalty. Here’s how. When’s the best time to connect with a customer? The ...