You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget ...

Enterprise "Industry Leaders"-brands spending at least $1M+ annually and reporting at least double the return on their creator marketing investment-now devote, on average, 54% of their entire ...

On October 3, Chatterbox Technologies becomes the first influencer marketing company to be listed in India. The stock listed ...

Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

PartnerCentric, the leading independent affiliate and performance marketing agency, today announced the appointment of Bytedance veteran Yehuda Neuman as Senior Vice President of Influencer Marketing.

Stakeholders want to know if they're getting the most out of marketing spend. That's why more teams now say revenue is their main KPI.

At a panel discussion at the e4m BFSI Summit, marketers from leading financial institutions shared how they navigate ROI, ...

Direct mail marketing services could be your next game changer. Find out the benefits and start implementing strategies that ...

Marketing excellence isn’t about chasing hype, but about ideas that scale, campaigns that resonate, and innovations that ...

Improvado fuels success in Analytics and Data Capture through collaboration with Snowflake AI Data Cloud SAN DIEGO, CA / ...

Rutgers Business School’s Virtual Lunch & Learn Series presents Rob Petersen, an experienced advertising and marketing executive, who spent years working at major NYC ad agencies in leadership ...