You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget ...

Enterprise "Industry Leaders"-brands spending at least $1M+ annually and reporting at least double the return on their creator marketing investment-now devote, on average, 54% of their entire ...

Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

Appier Announces Full Product Line Infused with Agentic AI, Ushering in a New Era of ROI Driven Marketing Solutions ...

Stakeholders want to know if they're getting the most out of marketing spend. That's why more teams now say revenue is their main KPI.

Jasper's State of AI in Marketing 2025 details how AI platforms are designed to enhance human creativity by taking on ...

Direct mail marketing services could be your next game changer. Find out the benefits and start implementing strategies that ...

Rutgers Business School’s Virtual Lunch & Learn Series presents Rob Petersen, an experienced advertising and marketing executive, who spent years working at major NYC ad agencies in leadership ...

While conversions matter, the real value of email lies in the relationships it builds, the brand awareness it sustains, and the long-term engagement it nurtures.

Entrepreneurship Essentials announces the launch of a comprehensive digital marketing program designed specifically for ...

"Influencer marketing is no longer about reach, it's about resonance and ROI," said Yehuda Neuman, SVP of Influencer Marketing at PartnerCentric. "Our research shows consumers remember influencer ...