As promising as they appear, RMNs bring a lot of complexities into media planning. Brands face multiple challenges and ...

The industry's first solution that empowers marketers to scenario plan omnichannel media budgets directly against business outcomes. Building on the release of its causal Media Mix Modeling technology ...

If you’re an advertiser wondering how the Omnicom-IPG deal could disrupt the media landscape—and possibly your own media planning and buying efforts--you’re not alone. The folks at media consultant ID ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...