The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.

Certified trainers say they save you time and money by eliminating the need for multiple pairs, such as shoes for HIIT ...

Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...

The study uncovers how men's shoe designs fail women runners, urging manufacturers to create footwear that meets their ...

“Most so-called women’s running shoes aren’t truly designed for women,” first author of the study Dr Chris Napier – assistant ...

Researchers say there is a "critical gap" in the design of running footwear as manufacturers are not taking into account this ...

Most major brands still rely on a single foot mold, or “last,” that reflects male anatomy. Women’s models are often produced ...

Laura Youngson didn’t expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match.

“The most telling part of our research for me was that many of the women taking part in the study thought that they were ...

Shoe manufacturers should ditch the controversial “shrink it and pink it” approach when it comes to women’s running shoes, ...

Nike's Fifth Avenue store was reconfigured to align with CEO Elliott Hill’s so-called “Sport Offense” strategy.

In the ever-evolving world of fashion and footwear, 2025 has emerged as a landmark year, especially for the innovative and ...