With their desire for individualists, Gen Zs favor more colorful palettes than their predecessors. Brands should take note.

Even the iPhone, long considered the preserve of the youth, has been recast as a tacky trademark of Young 40s.

Gen Z, the cohort born between the mid-1990s and early 2010s, has been shaped by the digital age in unprecedented ways. From ...

Vacation goals are changing for younger generations as travel-related content has flooded social media and worsened an ...

A large share of China's younger adults, broadly born from the 1980s through 2000, are facing a dual squeeze of weak job ...

The parent thought the Amazon Echo only heard its wake word—until their daughter showed hundreds of saved recordings.

The phrase is meant to encapsulate the irksome complainers of the millennial age, according to the younger generation.

Travel bookings for the January 26 long weekend are surging. Gen Z and millennials are prioritising short, experience-focused ...

Let’s be real... every generation looks at the one after them and thinks, "Wait, what are they doing?" It's happening right now with Millennials watching Gen Z. From strange fashion choices to ...

A new low-pressure living model offering meals, quiet routines and community is drawing young people seeking rest, not early ...

Compared to Gen X and baby boomers, younger generations are most knowledgeable about their benefits, but still lack financial ...

A new study shows some Gen Z and millennials use AI for date planning and advice, but the vast majority remain hesitant.