Deion Sanders says student athletes should not focus on NIL deals when picking a university. He shared four qualities to look ...

Deion Sanders isn't just developing a football team at Colorado, he's trying to mold his players into better men. Sanders, a ...

Netflix is putting “Prime Time” back under the brightest lights. The streaming giant’s new series, The Gamble and His Cowboys, revisits the dynasty years of the ...

Deion Sanders enforces strict dress code rules for players in class. He has a precise warning against slides, hoodies, distractions, and unprofessional behavior. The later part discusses the ...

Coach Prime Eyes Stronger Season Without Shedeur Sanders and Travis Hunter originally appeared on Athlon Sports. Deion ...

Former San Francisco Giants player and now Colorado Buffaloes head coach Deion Sanders has a new PRIME21 collaboration with ...

The folks over at Nike recently gifted Deion Sanders his own custom colorways of his signature Nike Air DT '92 sneakers.

Deion "Coach Prime" Sanders and the Colorado Buffaloes will start the 2025 regular season of college football in less than ...

As the University of Colorado goes back to school, Deion Sanders set a strict code of conduct and dress code for his college ...

Freshmen expectations are a little higher in Boulder compared to most other Power Four college football programs. Instead of Year 1 being a near-automatic redsh ...

Deion Sanders, the current Colorado Buffaloes head coach, found himself at the center of an unexpected viral moment this week as during a press conference focused on trust, Sanders ...

SAN DIEGO, Aug. 21, 2025 /PRNewswire/ -- Blenders Eyewear, a leading eyewear brand under the Safilo Group, is proud to announce the highly-anticipated return of its viral collaboration with Deion ...